Prospecting & outreach
AI-powered workflows for research, list-building, and outbound sequences that sound like a human wrote them. For sales and marketing teams that need volume without the form-letter smell.
Retainer
or hourly
or hourly
Independent consultant · AI workflows for GTM
AI workflows
for growth teams that
already ship.
Ten years in marketing, now building AI workflows for prospecting, outreach, copywriting, knowledge systems, and inquiry automation that growth teams depend on. Boutique by design — I only take projects I know I can solve.
01 — Services
Boutique. One problem at a time.
Copywriting at scale
Landing pages, ads, lifecycle, sales collateral — written with AI inside a workflow that keeps voice consistent across every channel. Editorial quality, production speed.
Retainer
or hourly
or hourly
Process automation
End-to-end builds for growth teams — research, routing, enrichment, reporting. I map the real workflow, then replace the handoffs that shouldn't exist with ones that don't need a human.
Retainer
or hourly
or hourly
Knowledge base systems
Company-wide or department-level knowledge bases built for fast, accurate retrieval. Cuts the onboarding curve for new joiners, standardizes content across time, and surfaces institutional knowledge that would otherwise live in someone's head.
Retainer
or hourly
or hourly
Inquiry & ticket automation
Inbound query intake, qualification, and routing — purpose-built for B2B. The workflow takes the raw inquiry, determines intent and fit, and hands off a qualified lead directly to sales. Support teams get resolution; sales gets signal.
Retainer
or hourly
or hourly
SEO command centre
A daily AI-generated briefing that pulls from Google Search Console, Google Analytics, Ahrefs, and your internal tooling via MCP. Rankings that moved, pages that dropped, technical issues surfaced, broken links flagged, on-page gaps identified — everything in one digest, ready before your first meeting.
Retainer
or hourly
or hourly
Google Ads brain
An analysis engine that reads your Google Ads account the way a technical operator would — not a rep optimising for spend. What's working at the keyword, ad group, and match-type level. What's wasting budget. Bid strategy gaps, quality score drags, search term bleed, audience overlap. Delivered as a specific, prioritised action plan with the reasoning behind every call.
Retainer
or hourly
or hourly
Stack
Claude
n8n
Make
Zapier
OpenAI
Perplexity
Apify
Airtable
Notion
HubSpot
Supabase
Lovable
Ahrefs
Google Search Console
Google Analytics
Google Ads
02 — Process
Three weeks of discovery.
One diagram. Then we build.
Step 01
Discovery
I sit in the seat first. Audit your current stack, interview the team, trace every handoff. The goal is to find the one or two things that are genuinely broken — not the symptoms of them.
1 – 2 weeks
Step 02
Workflow design
One clear diagram of the new process — what AI handles, what humans handle, where the handoffs live. We align on this before writing a single line. No surprise pivots mid-build.
3 – 5 days
Step 03
Build & handoff
Workflow built, tested against real data, documented so your team can own it. Handoff includes a recorded walkthrough and 30 days of async support while you're ramping.
2 – 4 weeks
AI workflows, not AI vibes.
Most teams don't need a new tool —
they need to stop using four of the ones they have.
On what actually moves the number
03 — Work
Receipts over adjectives.
SaaS · Outbound motion
Rebuilt outbound in six weeks. Pipeline up. Team size unchanged.
AI workflow for research, list enrichment, and 1:1 personalized sequences. Replaced a 3-tool stack with a single process the team could actually maintain.
40%Pipeline growth
3×Reply rate
6 wksTimeline
FinTech · Copywriting
Landing page rewrite and ad copy at scale, without the content-farm smell.
Workflow producing variant-tested landing pages and performance ad copy across four channels. Maintained a consistent voice that still passed the "would a human write this?" test.
27%CVR lift
12×Output volume
4 wksTo first live test
Payments · Process automation
Lead routing and enrichment that runs itself. Zero SDR hours on research.
End-to-end enrichment pipeline — inbound lead comes in, the workflow researches the account, qualifies it, routes to the right rep, writes the first touch. Human only enters on reply.
42Qualified leads / mo
0 hrsSDR research time
SaaS · Knowledge systems
Company knowledge base rebuilt for retrieval. New joiners productive in days, not weeks.
Mapped and ingested three years of scattered documentation — Notion pages, Google Docs, Slack threads, SOPs — into a single structured knowledge base with AI-powered retrieval. Any team member can query it in plain language and get the right answer with a source link.
80%Fewer repeat questions to senior team
3 daysTime-to-productive, new joiners
1 sourceOf truth across 3 departments
B2B SaaS · Inquiry automation
Inbound inquiries qualified and routed to sales before a human even reads them.
Built an intake workflow that receives raw inbound queries — from form, email, or chat — reads intent, scores fit against ICP criteria, enriches the account with public data, and hands a fully-briefed lead to the right sales rep.
65%Fewer unqualified meetings
< 4 minAvg. qualification time
2×Sales-accepted lead rate
SaaS · SEO command centre
Daily SEO briefing from six data sources. Team stopped flying blind on rankings.
Connected Google Search Console, Google Analytics, Ahrefs, and internal tooling via MCP into a single AI workflow. Every morning: what moved, what dropped, which pages have technical issues, which links are broken, and what to fix first — ranked by impact.
6Data sources unified
DailyAutomated briefing
3 hrsSaved per week on reporting
E-commerce · Google Ads brain
Ads account audited at keyword level. Budget waste cut before the next billing cycle.
Built an analysis engine that ingests the full Google Ads account — keyword performance, match type bleed, search term reports, quality scores, audience overlap, bid strategy fit — and outputs a prioritised action plan with the reasoning behind every call.
31%Wasted spend recovered
18%CPA reduction in 60 days
WeeklyAutomated audit cadence
More coming
Specific clients not named — confidentiality. Happy to share more detail on a call.
Book a callResults vary. All numbers are representative of real engagements — specifics shared under NDA.
04 — Notes
Things worth writing down.
/ 01
Why I only take projects I know I can solve
Soon
/ 02
An AI workflow for outbound that doesn't sound like outbound
Soon
/ 03
Copywriting at scale, without the content-farm smell
Soon
/ 04
Notes from X — tools, ideas, and why most of them won't stick
Soon
Writing live Q2 2026
05 — About
Ten years in.
Still the most interesting problem in the room.
us
Photo coming soon
10+
Years in marketing
5+
Industries
7
AI workflow services
I'm Umar. Ten years in marketing, and the part I keep coming back to is the bit where something is genuinely stuck — and someone has to sit down and figure out why.
I think of it as productive lock-in: I can't half-focus on a problem, but if it's the right one, I stay on it until it's solved. That's why I work boutique — I only take projects I know I can solve, because that's where I'm actually useful.
Day-to-day I build AI workflows inside marketing and sales functions — prospecting, outreach, copywriting, knowledge systems, inquiry automation, SEO, and paid media analysis. The functional experience is what makes it work; I'm not guessing at what a growth team needs, I've sat in the seat across SaaS, FinTech, Payments, Real estate, and Sports marketing.
Off the clock I'm a geek — scrolling X to see what tools are shipping, what ideas are getting tested. Most of it goes straight into the notes. Some of it becomes the next workflow.
Work with me →06 — Contact
Got a problem worth solving?
Let's talk.
Thanks — I'll write back within two or three days.